You must have come across the automated calls of people trying to market their products. In the conventional times, the trend of telemarketing indulged a person who used to dial the number and call you personally. However, the new and much improved interactive voice response system is more efficient and within few seconds the pre-recorded marketing pitch is sent to numerous numbers with the usage of robust network system. IVRS also known as Interactive Voice Response System, has contributed significantly in the field of advertisement and marketing.
In fact, the IVRS technology has transcended to several domains like healthcare, banking, education, real estate, and politics. IVRS solves the problem of telemarketing resourcing cost. For example, in the earlier times a caller used to call prospective client(s) manually and considering that one call took 5 minutes then the resource could inform barely 100 clients a day. However, the data of prospective clients is filtered through the computer and then the pre-recorded phone call is propagated to thousands at the same instant. Thus, with the IVRS the relevant information is propagated to thousands of prospective customers and hence the associated advantages of IVRS can easily be drawn.
IVRS not only contributes in the marketing or promotional campaign but the technology is also used to communicate the message in case of any disaster. This way, people get informed about the directives and hence it helps lives and loss of property too. The clinical interactive voice response system is also an innovative technology system that has helped hospitals and pharmaceutical companies to effectively market themselves. The IVRS technology is used through autodialers which work on autodialer alerts and notifications, autodialer messages (SMS), IVR based phone calls, and inbound calls.
The complete result of IVRS is an integrated effect of the autodialers, IVR and computer technology and the technology of computer telephony integration (CTI). The autodialers in the IVRS involves three services that include incoming calls, outgoing calls and bulk messages. So, start sending automated calls to increase the number of customers and sales. Give your business the much required effective marketing support of Interactive Voice Response System.