Business owners use different advertising methods to appeal to prospective customers. They might purchase ad space on local radio and television stations to grab the attention of those watching TV at home or listening to the radio while driving. Running ads on buses, benches and even buildings can help too. One of the best ways to grab the attention of your customer base is with a billboard. Whether you set up one billboard or multiple boards, you can make each one even more appealing and grab the attention of anyone who walks or drives by.
Add Some Movement
An effective way to make your billboards stand out is with the use of some movement. People sometimes drive right by billboards without taking a second look because they think that the ads never changed. Adding movement will make them want to stop and take another look. They can catch this movement out of the corner of their eyes, which will make them realized that something changed. You can also incorporate some type of digital display that changes regularly instead of using movement.
Include Contact Info
Have you ever looked at a billboard before and found the ad interesting but then realized that it didn’t really tell you anything about the company behind it? Some business owners become caught up in the idea of making an interesting ad that appeals to many people and do not stop to think about what they want to say or what they want customers to do. Your ad should include some type of hook that tells customers to take action. This can include the phone number for your head office, the link to your main website or a hashtag that directs customers to your social media sites.
Use Some Lighting
Using lighting is another great way to grab the attention of customers with your billboards. While some billboards are close to buildings or on city streets that produce more than enough lighting for customers to see the ad at night, others are in locations that are quite darker once the sun sets. Using billboard LED lights allows your ads to really shine and sparkle when there isn’t much light nearby. Your customers can learn about your company and see your ad at any time of the day or night. Make all your billboards more appealing with some contact info, lighting and movement.