Successful Affiliate Marketing: The Best Way To Become Internet Savvy

In this article I want to talk about what you’ll need to get from technology to make your business a real success.

In the online world, your computer is obviously your most important piece of equipment.

Successful Affiliate Marketing: The Best Way To Become Internet Savvy

It links you to the merchants whose products you’ll sell, to the advertising channels you’ll utilize, and to the customers who’ll see the ads and buy the merchant’s products – thus making money for you.

Computer Literacy

If your computer skills are limited to sending and receiving email, you have some catching up to do.

There’s one thing we can promise you that will never change about computer technology — it will ALWAYS CHANGE.

Computers have come a long way since 1944 when the Mark I (IBM ASCC) was completed. It was a relay-based computer and bore almost no resemblance to the technologically advanced personal computer you’re using right now.

Do you panic when there’s a problem on your computer? Then you’ll need to build up your confidence, and your tech-savvy, before you start a business that depends on that computer!

We’re not saying that you need to understand the inner workings of your computer. You don’t. But you do need to learn how to use your computer and your software to its fullest potential.

If you don’t know what all of those buttons on your keyboard are for, make it your business to find out.

Embracing Technology

The Internet is your marketplace. So you need to become 100 percent comfortable with today’s Internet technology as it is today – and prepare yourself for tomorrow.

Successful affiliate marketers keep their eyes wide open as they look for the next breakthrough. They’re eager to see what new online technology can make getting traffic and making online sales easier, faster, or just less time consuming.

Does this sound like you? Are you comfortable with the tools and technology you’ll need to use?

If it doesn’t sound like you, ask yourself if you have some of the mental blocks below.

If you do, commit to working on them and improving yourself – it will be for the good of your affiliate business.

Do you have trouble leaving your technological comfort zone?

Some people get stuck in their technology. If you’re not willing to investigate new ways to use the Internet, such as how search engines work or what a blog is, you’ll want to work on this.

You won’t need to USE all these new technologies, but you’ll need to know about them and understand the impact they have on your business.

Do you tend to get stuck in a rut when it comes to online interaction?

Then you’ll need to get a little more comfortable with the latest ways to communicate and interact with others.

For example, in Web 1.0, communication was a one-way street. Only the seller had a voice.

But Web 2.0 opened up the avenues of communication between affiliate marketers and their potential customer base. With Web 2.0 technologies, within minutes your customers … Read the rest

How To Ensure That A Server Hosting Database Is Secure

The developments made so far in information technology has increased the rate of internet crimes which may target crucial information stored in server hosting databases. Organizations and business have confidential information in their databases which may lead to losses if illegally accessed.

How To Ensure That A Server Hosting Database Is Secure

It is therefore, important to ensure that the database is secure. The security measures should focus on prevention of attacks, detection and immediate response to any insecurity incidents.

The first entry point that is a threat to stored data is the physical access of a server by unauthorized persons. It is important to ensure that security measures are put in place to deter attackers from gaining access to the server. Door locks, employee identification techniques and surveillance systems can be installed to ensure that access to the server is strictly a reserve of authorized employees. This way, an organization ensures that even when an attack occurs, it is only external thus, less damage is done.

The use of a firewall is effective in reducing the amount of traffic through the database host. The database can be used by malicious individuals to access the host. Firewalls block viruses and any foreign plug-ins that may be used to access the host. Most server systems come with pre-installed firewalls which are installed as part of the system. These firewalls are easy to configure since they are adapted to the particular system.

Round the clock monitoring of the network will ensure timely detection and prevention of possible attacks. Computer personnel can manually monitor the network or use automated tools known as packet sniffers to detect any malicious access attempts. An advancement of packet sniffers combines with automatic firewalls in what is called intrusion detection systems. The systems decode every access code and try to match it with known patterns of harmful or normal behavior.

Encryption techniques are used by system administrators to protect stored data or data in transit in the database. Encryption makes it difficult to decode protected data even when it has been accidentally accessed by an unintended user. The encryption codes are only known to the administrator thus, reserving access to the administrator only and any other users that are granted access. Encrypting software is available and administrators should choose what is compatible with the browser used in the server.

Host based control methods provide an identifiable track of the activities by the various users of the server. This helps to ensure that only authorized users can access the server thus, any attack can be traced to its source. Simple methods such as a username- password control provide effective authentication of the user. More advanced methods are available for high data security servers and use biometrics such as smart cards to identify the users.

Data loss or corruption can result if a system experiences interruption in power supply or a broken network. These incidents may be accidental or come about as a result of attacks. System administrators can maintain detailed back-up systems for data recovery such as tape drives … Read the rest

Resume Strategies For the IT Practitioner

Techno-speak began with one word: computer. Now it is a language unto its own, with multiple operating systems, countless software and databases, web environments and programming languages. And new acronyms spring up daily it seems (CAD, CICS, DB2, LAN, MSCE, SQL), adding to the growing techno-speak dictionary. What is the best resume strategy for the I.T. practitioner to employ? Will Human Resources “get it” if the resume reads like a mini techno-speak dictionary?

Speak the Language

Of course you need to include techno-speak to sufficiently establish your I.T. credentials. Achieve this by creating a Technical Skills summary on the first page, or creating an addendum of technical skills if you have accumulated a vast amount of expertise. Alternatively, write a bullet or two under each position that list the technical skills you used to design, solve, test or implement. But, and this is crucial, your resume cannot consist only of techno-speak as human resources folk are not reliably conversant in this language.

Remember the Bottom Line

No employer is solely interested in what languages you know, or what software you have worked with. What is far more compelling is in knowing what your knowledge and skill has meant to past employers’ bottom lines. How have you impacted savings and earnings in service delivery, product enhancements, and debugging solutions?

If you speak only I.T. lingo, without linking it to profit, you aren’t considering what motivates your reader. Tie what you did to business, to profits, to the industry in which your worked, to a leading company for which you worked, or to solutions. Now you’ve got the reader’s attention.

Education

I.T. seems to be one field where many practitioners are either entirely self-taught or have an introductory education, from where they evolved to master their field. And many worry about this when looking for a new gig. Education is often a small percentage, perhaps only 25 per cent, of the weight of hiring requirements. As long as you “sell” your abilities by describing your history of savings or profit-generating contributions, education becomes a secondary consideration.

Key Words and Phrases

Of course it doesn’t hurt to keep current with studies, and some positions demand a particular certification. For example, if you are soon to be Microsoft Certified, and this is a crucial requirement, then the phrase “Microsoft Certified” will surely be included in a key word search. Companies that receive so many resumes that their H.R. departments cannot cope, rely on key word and phrase searches conducted by programmed software, a process that eliminates the majority of applicants. In order to avoid instant elimination be sure to add that new course to your Education section, and qualify it with a date of expected completion so that you are representing yourself truthfully.

The most crucial resume strategy to remember is that you must tell the reader, in close to layman’s terms, what you did. Keep the techno-speak to a minimum, beef up your results and accomplishments, and you will have the … Read the rest